Many small businesses start with a good idea, a name, and some initial paperwork. But if you are a new business founder, you might not feel quite legitimate yet because something is missing. Something other established businesses have that you do not yet: a branded logo.
Luckily, designing a logo does not need to be a costly or worrisome project. The several steps to building your brand that are straightforward and there are is a free logo-making software with Adobe Spark that you can use to make a great one even if you feel that you are not that artistically inclined.
Getting Started
Now, maybe you are already set in this area, but if not, here is what you need to have sorted, at the bare minimum:
Your Business Idea: What makes your brand unique? What will make your brand memorable at a glance?
Your Business Name: This is important to have it ready before designing your logo.
Decide On the Type of Logo That Suits Your Needs
You may think that your logo should be some sort of picture or illustration, but remember that it does not have to be. Some of the most famous brands in the world have logos that are just stylized versions of the text or typography. You may decide that this is best for you.
On the other hand, maybe you would like a symbol or iconography as part of your logo. Finding the right icon can effectively get your ideas and business’ personality across to potential consumers.
Then, there is always using both as a valid option as long as you still keep it simple and memorable.
Decide On the Details
As you decide what kind of logo to make, you will get into the nitty-gritty details as well such as:
Typography: or font, for any text. This also includes the spacing, and font style. This alone can set the tone for your entire branding.
Imagery: icons or pictures, they can be simple or ornate, but most importantly, they need to be easy to recall or see from a distance.
Color: color scheme, if not black and white, why are you choosing the colors that you are? The color combinations can come with serious brand recognition on their own. Think of green and red for the holiday season or McDonald’s red and yellow branding.
Deciding those factors can greatly determine the tone of your company’s image. You should look at brands that are most memorable and try to determine why they are as successful as they are? What of each logo do you remember most? Is it the font? The icon? The colors?
Design Logo Online Free
While you are figuring out the details of your logo, you may want to do so with a free, online logo-making software already open. Here are some major ones to consider:
Adobe Spark
Adobe Spark is a great program for getting all your branding imagery and social posting ready in one place. With Adobe products you can design logo online free and, with Adobe Spark, you can create:
- Graphics
- Flyers
- Collages
- Videos
- Animations
