From mobile phones to laptops and living room television sets, we all consume video in different ways. So, when dealing with any video production the key considerations for any business is how easy it is for users to consume the content that you create, and how you can ensure that your production will be accessible across all platforms. From the technology used to upload, to the way the content is distributed, every aspect of connectivity must be considered. Here we look at what you need to know about multi-platform connectivity for video production.
What is Multi-Platform Connectivity?
First, let us look at what we mean by multi-platform in relation to video. Essentially this means the ability to view your video on any device. You can see this in use with major entertainment networks across the globe, like YouTube and Periscope for example. Your goal is to ensure that anyone watching the video will have the same experience no matter what device they are watching on. We recommend looking for a quality provider to work with on this with a track record of excellence. You can check out the playout services from Red Bee, a major player in the industry, to get a good feel for what you need to cover. Playout services are one of the essential parts of the video production and distribution process and we discuss that in more detail below.
The Importance of Playout Services
As we have noted, playout services are an essential part of video production as they are the technology that is used to broadcast media both internally between departments and externally to the end-user. It is important to consider the quality of this service when choosing a streaming provider. Many streaming providers have case studies that showcase their work with large sports broadcasters to show the quality they can deliver in complex scenarios like live sporting events. This is when you really get to see the difference between providers, so keep that in the form of your mind if you are in the market for a new partner.
New Formats and Viewer Behaviours
The rise in popularity of streaming content across mobile and apps is set to level off in the coming years as customers move to newer technologies. There will still no doubt be great demand for these services however users are turning to newer more streamlined technologies. One of the newer technologies that is being quickly adopted by production companies and being embraced by viewers is over the top streaming, which is sometimes labeled OTT for short.
This is a key technology used in the distribution of video content and is a must for any broadcaster as users now expect on-demand content to be delivered with the highest quality and viewable in an instant. Viewers now expect more than ever, and it is important production companies keep up to speed with new developments and don’t get left behind.
What Does the Future Hold?
Finally, we will look at what the future holds for multi-platform connectivity and over the top streaming services. Aligned to the new formats expected by consumers, entertainment businesses are also looking to integrate these services into their offerings. It’s clear to see that multi-platform connectivity will have a huge impact on how we receive and digest video content in the coming years. Major television and entertainment networks know the impact these services can have on their viewing numbers and know that there is a danger they will be left behind by other early adopters of the format.
There are more opportunities than ever before to delve into this sector. However, businesses who do decide to do so must make sure that they pay attention to the needs and wants of their customers.